//'Like buying a helmet for walking': Blockchain fever has spawned a cottage ad tech industry

'Like buying a helmet for walking': Blockchain fever has spawned a cottage ad tech industry



Ad tech is not immune to jumping on new trends. Remember big data? These days, blockchain is the latest craze. Interest — if not precise understanding — from advertisers and publishers in how the technology could be applied to the digital ad supply chain to make processes more transparent has …

Source: ‘Like buying a helmet for walking’: Blockchain fever has spawned a cottage ad tech industry