//Salon Joins With AdLedger and IBM to Trial a Blockchain Approach to Ad Tech

Salon Joins With AdLedger and IBM to Trial a Blockchain Approach to Ad Tech



Striving to find a solution, Salon is teaming up with IBM and nonprofit AdLedger to participate a proof-of-concept permissioned blockchain for programmatic ad buying. The hope is that blockchain technology will squash out fraud by bringing transparency to the ad-tech supply chain, giving advertisers¬†…

Source: Salon Joins With AdLedger and IBM to Trial a Blockchain Approach to Ad Tech