//Unilever Builds Blockchain With IBM, Threatens To Pull Billions In Ad Spend

Unilever Builds Blockchain With IBM, Threatens To Pull Billions In Ad Spend



Unilever continues to work with IBM to develop a blockchain to address transparency and trust issues among its advertising partners. Keith Weed, chief marketing and communications officer at Unilever, sent a forceful warning to Google, Facebook and other digital platforms to clean up their act, or theĀ …

Source: Unilever Builds Blockchain With IBM, Threatens To Pull Billions In Ad Spend